Are you struggling to rank your SaaS website higher on search engines?
You’re not alone – many SaaS companies make common SEO mistakes that can negatively affect their online presence and lead to poor conversion rates.
This blog post will cover the most common SEO blunders and provide solutions for fixing them.
Mistake #1: Not Investing in SEO
According to BrightEdge, 68% of online experiences begin with a search, and 53.3% of all website traffic comes from organic search.
If you are investing in SEO, you can take advantage of an incredible opportunity to reach new customers and expand your business.
SaaS SEO is a specialized form of optimization that helps software-as-a-service companies attract qualified leads and convert them into paying customers.
Ignoring or not paying enough attention to SEO can be costly for companies. This oversight is especially detrimental since SaaS SEO can be highly effective in driving growth for your business.
SEO, when done correctly, can help your business rank higher in SERPs, increasing visibility and driving more website visitors. Furthermore, it increases click-through rate (CTR) and organic conversion rate – both of which lead to more customers and revenue for your business.
If you haven’t yet invested in SaaS SEO, now is the time to begin.
Mistake #2: Neglecting Mobile Optimization
The importance of mobile optimization in SaaS SEO is often overlooked. The increase in the number of people accessing the internet with their smartphones and tablets makes neglecting this step a costly mistake.
Make sure your website is responsive so it looks and functions properly across all devices. Remember to optimize content for mobile users, too; keep sentences short and to the point, and use easy-to-read fonts.
Use Google’s Mobile Friendly test tool to evaluate your website and receive tips for optimizing its mobile experience.
Mistake #3: Neglecting keyword research
Inadequate keyword research can leave you missing out on opportunities to target high-value, relevant search terms. You should also target TOFU or MOFU keywords since these search terms provide a large amount of organic traffic.
Mistake #4: Neglecting to Optimize Page Titles and Descriptions
Generic page titles and descriptions are another common mistake SaaS companies make. This can have a significant effect on your search engine rankings, as well as click-through rates from organic results.
Your page title should be concise, descriptive, and under 55 characters (including spaces). Your meta description should follow suit at a maximum of 160 characters and further elaborate on the content of your page. Both titles and descriptions should contain relevant keywords tailored toward your target audience.
If you’re not sure how to optimize your titles and descriptions, there are several free tools that can help, such as Yoast SEO for WordPress. Taking time to properly optimize each page can significantly improve your SEO results.
Mistake #5: Neglecting on-page SEO
On-page SEO refers to optimizing your website content and structure to boost search engine rankings.
On-page SEO factors like title tags, meta descriptions, header tags, and keyword density should all be considered when optimizing your website. The failure to optimize these elements could lead to lost traffic and leads.
Here are a few tips to help optimize your website for on-page SEO:
1. Utilize keyword-rich titles and meta descriptions.
2. Incorporate header tags (H1, H2, H3) to structure your content.
3. Enhance images with alt text for optimal SEO performance.
4. Leverage internal links to increase rankings.
5. Publish fresh, original content regularly to maintain search engine momentum.
Mistake #6: Neglecting to Utilize Internal Linking
Internal linking refers to linking to other pages on your website from within your content, either by including links to related articles or products within the text itself or by adding a “Resources” section at the end with links directing readers toward relevant pages.
Interlinking is essential for several reasons:
It helps search engines comprehend your website’s topic and structure better.
Internal linking helps users navigate your site more efficiently to locate additional information they may seek.
Internal linking can improve SEO performance by increasing pageviews and decreasing bounce rates.
Mistake #7: Failing to Measure Results
You need to measure your results to know what works and what doesn’t. Set up Google Analytics tracking to monitor traffic (here’s how to migrate from UA to GA4), conversion rates, and other key metrics so you can improve your SEO strategy with this information.
Mistake #8: Neglecting User Experience (UX)
User experience plays an integral role in search engine optimization (SEO), so neglecting UX by having poor site navigation, unclear calls to action, or unattractive design can hurt your rankings and turn off potential customers. As search engines such as Google prioritize fast-loading websites, neglecting site speed could negatively affect those same potential clients.
Mistake #9: Repetitive or Thin Content
Publishing thin or duplicate content across multiple pages can negatively affect your website’s search engine visibility and provide little value to users. Make sure that you are taking the time to create unique and valuable content for every page of your website. You can also no-index the pages with little or no content.
Mistake #10: Neglecting Link Building
High-quality backlinks are essential for SEO success. Ignoring or not investing in robust backlink profiles may reduce your chances of ranking for your target keywords.