Where are you on the Adoption Life Cycle?
Hyper-growth and market success are possible when you cross the chasm.
They have the financial flexibility to adopt new products and keep up with your vision. They are typically younger and active in various online communities. They are quick to buy but also quick to move on.
Early adopters tend to be young and can possess many traits of the various customer segments, depending on your product. They are usually opinion leaders or influencers who try out new products selectively for their audience. They are willing to try it when only a few people have tried it before them.
The early majority are risk averse. They gather enough data and look before they leap. They are less emotionally invested, more pragmatic, and don’t like change. To tap into this customer segment, your product and messaging must be straightforward. Case studies and reviews are king here.
The late majority are skeptics. They need more than just case studies. They usually have an existing solution and you may need to work twice as hard to convert them. It suggested to wait until the product is fully matured before trying to tap into this customer segment.
Blogs, forum threads, case studies, and testimonials won’t sway this group. They prefer to get specific recommendations from people they trust. In addition to having an amazing product, you have convinced them that your product is better than their current solution.
How do you cross the chasm into the mainstream market?
Your brand might have amazing customers and still be stuck or stagnate in the early market. How do you tap into the mainstream market?
But your funnel is already working, why throw it away?
At Yamu, we say, KEEP THE FUNNEL! Instead, use it to kickstart your flywheel. This is the ultimate bridge to the chasm.
What decisions do your customers need to make to enter your funnel?
Imagine you are the customer, what factors do you consider before making a purchase decision? Identify these and you’ve hit the bullseye.
- The user must have a clear need.
- The user must understand how and why we are the solution to their need.
- The user must see us at the right time.
- The user must understand the cost of alternatives or not having the product.
- The user must understand the impact of the product beyond its immediate utility.
What value does your product provide your customer?
Find out how your product actually affects your customer rather than focusing on its features or benefits. We think there are 3 key behaviors that your product sells.
Access to Information
At Yamu, we believe the best products always have something new to educate their customers. When your customers search for something related to your product, you want to be the first credible source they see.
Enablement to Change
Many customers are open to new products even if it’s one feature better than their current solution. What impacts your product success is your ability to identify these “unknown” pain points and how your product can solve them.
Empowerment by Convenience
How much more convenient is your product compared to others in the market? If it offers better UX, saves time, increases efficiency, or has any feature that spells convenience, then it’s your competitive advantage.
How can you create a user-centered product?
To develop an idea without considering the customer. The strikeout comes when they get poor results and then blame the branding.