Since the introduction of Instagram in the early 2010s, I knew there was a tremendous opportunity for businesses and creators to take advantage of social media in order to engage with their audience. At 14 years old, I had no idea how these platforms were going to change the lives of so many individuals and businesses, but I just knew that I wanted to be a part of it. Fast forward many years and I officially decided to pursue entrepreneurship while I was a sophomore in college. I attended the University at Buffalo and decided to start an e-commerce business that included selling private-label products on Amazon. It was through this process that I really started to see the bigger picture.
While selling on Amazon, I learned an unquantifiable amount of lessons. One of the most important takeaways from that experience was learning how to market my brand online. My twin brother and I were partners in our business and would create content for our Instagram page, generate product photos, run Search Ads, and conduct Search Engine Optimization (SEO) in order to effectively scale our business and increase brand awareness. I quickly realized, however, that there was an entire digital marketing world out there and that Amazon, although being one of the largest companies in the world, was only a small part of it. It was then that I started to become a student of digital marketing and research all of the various ways a business can possibly scale its business online.
During the pandemic, I started to network with the local business owners in Buffalo to see how I can help them bring their business online. Because a lot of businesses were shutting down and the ones that were still standing had an online presence, I reached out to provide insight on the steps they needed to take to scale online. I met Kanishka in college and when I found out that he started GROW Buffalo Business, I realized that pursuing digital marketing was the only thing I wanted to do when I graduated. After graduating, I joined Yamu Media full-time and the rest is history.
To me, the most important asset in this world is time. Second to that, some people might say money. However, because of the uprising of the internet, I think the second most important asset is information (money is third). Because of the internet, we have access to all of the information we want for FREE. With only a few clicks, we are just seconds away from accessing the answers to anything we would like. The internet has changed the way the world does business and has allowed people from all walks of life to connect and share common interests and experiences. I have a true passion for helping businesses use the internet to expand their growth and provide value to their audience.
“You have a billion dollars sitting in your pocket. How are you going to get it out?”