They have the financial flexibility to adopt new products and keep up with your vision. They are typically younger and active in various online communities. They are quick to buy but also quick to move on.
Early adopters tend to be young and can possess many traits of the various customer segments, depending on your product. They are usually opinion leaders or influencers who try out new products selectively for their audience. They are willing to try it when only a few people have tried it before them.
The early majority are risk averse. They gather enough data and look before they leap. They are less emotionally invested, more pragmatic, and don’t like change. To tap into this customer segment, your product and messaging must be straightforward. Case studies and reviews are king here.
The late majority are skeptics. They need more than just case studies. They usually have an existing solution and you may need to work twice as hard to convert them. It suggested to wait until the product is fully matured before trying to tap into this customer segment.
Blogs, forum threads, case studies, and testimonials won’t sway this group. They prefer to get specific recommendations from people they trust. In addition to having an amazing product, you have convinced them that your product is better than their current solution.
The team is highly specialized and go through an extensive recruiting and training process before being put together in pods.
The pods may start off with a few members necessary for immediate success, however they are built with the infrastructure to scale up and down and your business grows. Our goal is to get the entire pod to be dedicated to you.
It may start with individuals that are working on other projects as well until we get truly aligned and then we can commit to building the dedicated pod. This is the key to scaling to $100MM.
Our growth strategist will act as the tip of the spear giving you the most actionable and valuable insights and optimizing your time.
We can further integrate our team with yours by having our managers report to work alongside your internal team. We will actively support you in managing this org chart.
The user must have a clear need.
The user must understand how and why we are the solution to their need.
The user must see us at the right time.
The user must understand the cost of alternatives or not having the product.
The user must understand the impact of the product beyond its immediate utility.
At Yamu, we believe the best products always have something new to educate their customers. When your customers search for something related to your product, you want to be the first credible source they see.
Many customers are open to new products even if it’s one feature better than their current solution. What impacts your product success is your ability to identify these “unknown” pain points and how your product can solve them.
How much more convenient is your product compared to others in the market? If it offers better UX, saves time, increases efficiency, or has any feature that spells convenience, then it’s your competitive advantage.
When our team came together to figure out why we exist and whom we wish to work with, we realized that we care deeply about the nature of the relationships we build. We want to believe in people as much as they believe in themselves. To do that, we are selective about whom we work with.
That led to creating the slogan “You grow, we grow.” It accentuates that we tie our happiness, success, and growth to the growth of the people we work with. Our time is valuable, our energy is valuable, and we enthusiastically invest, in our clients, all that we have to offer.
We want our clients to know that we are in it with them. We want people to feel like we are partners. Especially with the nature of marketing, there are some risks that must be taken. We want people to understand that they can trust us to take these risks and we will treat their business, money, and time with respect.