Yamu was as professional as some of the best teams I’ve worked with over the years. They efficiently walked us through a thorough process and their execution was on point.
CEO at CrediVault Corp.
There’s nothing quite like an agency that possesses knowledge, embraces innovation, boasts an efficient team that genuinely collaborates, and operates with the agility of a startup.
Dolores de Elia
Marketing Manager at Pest Share
When you get a chance to work with people as capable that understand the lingo, it makes my job as Head of Marketing much better. Yamu clearly gets it.
Online Marketing Growth Expert
TimberHut Cabin Company is proud to work with you. The attention to details, process, and outcomes is astounding.
Founder & President at TimberHut Cabin Company
Yamu has been fantastic to work with. Not only did Yamu exceed our expectations, they continued to iterate and improve each week to continually maintain the best possible marketing position.
CEO, Zealot Interactive
Yamu are all experienced and flexible marketing partners – true partners in every sense of the word for this startup.
Founder & CEO at OndeCare
They share our team values, they give beyond what is expected, and every conversation is a real dialogue focused on the next best step to help us scale.
Chief People Officer at DailyHuman
Yamu has quickly become our key partners in growth! Excited about what’s coming in 2024!
CEO of Gradient Ascent AI
We love working with you guys and gals! Thank you Yamu!
Co-Founder at Autohost.ai
The impact that you guys have had on me and my team over the years has been vast.
Daniel Schlein, MBA, RICP
Financial Services Professional, Business First 30 Under 30
Happy to keep sending you good companies. It’s hard to find an outsourcing partner that walks the walk.
Yamu has been great. They keep everything on track and never miss a deadline.
CEO & Founder of Peeva
They have the financial flexibility to adopt new products and keep up with your vision. They are typically younger and active in various online communities. They are quick to buy but also quick to move on.
Early adopters tend to be young and can possess many traits of the various customer segments, depending on your product. They are usually opinion leaders or influencers who try out new products selectively for their audience. They are willing to try it when only a few people have tried it before them.
The early majority are risk averse. They gather enough data and look before they leap. They are less emotionally invested, more pragmatic, and don’t like change. To tap into this customer segment, your product and messaging must be straightforward. Case studies and reviews are king here.
The late majority are skeptics. They need more than just case studies. They usually have an existing solution and you may need to work twice as hard to convert them. It suggested to wait until the product is fully matured before trying to tap into this customer segment.
Blogs, forum threads, case studies, and testimonials won’t sway this group. They prefer to get specific recommendations from people they trust. In addition to having an amazing product, you have convinced them that your product is better than their current solution.
The user must have a clear need.
The user must understand how and why we are the solution to their need.
The user must see us at the right time.
The user must understand the cost of alternatives or not having the product.
The user must understand the impact of the product beyond its immediate utility.
At Yamu, we believe the best products always have something new to educate their customers. When your customers search for something related to your product, you want to be the first credible source they see.
Many customers are open to new products even if it’s one feature better than their current solution. What impacts your product success is your ability to identify these “unknown” pain points and how your product can solve them.
How much more convenient is your product compared to others in the market? If it offers better UX, saves time, increases efficiency, or has any feature that spells convenience, then it’s your competitive advantage.