Scale your SaaS SaaS SaaS
with tested formulas
& focused strategies

Empowering leaders to scale impactful companies

We help your SaaS scale from $1MM to $100MM by crossing the chasm.

Discover if you are ready!

Where are you on the Adoption Life Cycle?

Hyper-growth and market success are possible when you cross the chasm.

The innovators are SaaS enthusiasts like you. They have the financial flexibility to adopt new products and keep up with your vision. They are typically younger and active in various tech communities.

Early adopters also tend to be young and can possess many traits of the various customer segments, depending on your product. They are usually opinion leaders or influencers who try out new products selectively for their audience. 

The early majority are risk averse. They gather enough data and look before they leap. They are less emotionally invested, more pragmatic, and don’t like change. To tap into this customer segment, your product and messaging must be straightforward.

The late majority are skeptics. They need more than just case studies. They usually have an existing solution and you may need to work twice as hard to convert them. A fully matured product is able to tap into this customer segment.

Blogs, forum threads, case studies, and testimonials won’t sway this group. They prefer to get specific recommendations from people they trust. In addition to having an amazing product, you have convinced them that your product is better than their current solution.

How do you cross the chasm into the mainstream market?

Your SaaS can be worth tens of millions and still be stuck in the early market. How do you tap into the mainstream market?

But your funnel is already working, why throw it away?

At Yamu, we say, KEEP THE FUNNEL! Instead, use it to kickstart your flywheel. This is the ultimate bridge to the chasm.

What decisions do your customers need to make to enter your funnel?

Imagine you are the customer, what factors do you consider before making a purchase decision? Identify these and you’ve hit the bullseye.

The user must have a clear need.

The user must understand how and why we are the solution to their need.

The user must see us at the right time.

The user must understand the cost of alternatives or not having the product. 

The user must understand the impact of the product beyond its immediate utility. 

What value does your product provide your customer?

Find out how your product actually affects your customer rather than focusing on its features or benefits.

At Yamu, we believe the best products always have something new to educate their customers. When your customers search for something related to your product, you want to be the first credible source they see.

Many customers are open to new products even if it’s one feature better than their current solution. What impacts your product success is your ability to identify these “unknown” pain points and how your product can solve them.

How much more convenient is your product compared to others in the market? If it offers better UX, saves time, increases efficiency, or has any feature that spells convenience, then it’s your competitive advantage.

What value does your product provide your customer?

To develop an idea without considering the customer. The strikeout comes when they get poor results and then blame the branding.

02.

SaaS

Companies that have proven product-market fit and have existing customers. They understand how and why their users use their product but have not figured out how to create a digital strategy to acquire ideal customers at scale.

04.

Professional Service Firms

Companies that have a well-defined service offering with clear customer personas. Companies that have grown using network relationships and referrals but have not mastered digital lead acquisition and nurturing.

05.

High-Ticket Sales

Companies that have services/products that have a selling price above 100k a year that have clear decision-makers they need to target with industry-specific hurdles to overcome to land a sale.

03.

Tech

Early-Stage companies that need help defining their customer personas, use real data to justify their assumptions and build a scrappy low-cost plan to prove their product-market fit and create enough traction to pursue larger funding rounds.

We are your outsourced CMO and team

Testing Pod

A specialist will handle each area of the project. There will be no more than two clients at the same time at this stage. Using this approach will maximize our performance.

Scaling Pod

A specialist in each area will be assigned to the account, focusing mainly on your project and occasionally on other small ones.

Other specialists can be involved in each phase, for example, developers, designers, copywriters, etc.

Our technical growth marketing skills

Your product is great. Your value is clear. Let’s help you get the attention and results you need.

Market and competitor analysis

Paid advertising funnels

Search engine optimization

Growth and scale strategy

Conversion rate optimization

User research

Email marketing

LinkedIn marketing

Content writing

Branding

User experience design

Web development

Influencer marketing

Unlock growth by deeply understanding your customer journey customer journey customer journey

Understand the motivations behind every decision

We know your pain points

  • Access scalability by making your inbound funnel flywheel repeatable
  • Become a trusted leader in your market with high-quality content
  • Improve your conversion rate with impactful messaging and design
  • Learn intentionally with mutivariant omnichannel split testing
  • Measure impact with aligned KPIs and data management
  • Optimize CAC & LTV

Thank You

For being a part of our first year | 2020 - 2021

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YOU GROW YOU GROW

WE GROW WE GROW

We are data scientists and creatives

Your growth marketing team

Yamu is a team of highly experienced data scientists and creatives who can be Ninjas and Navy Seals to accomplish any mission. We take extreme ownership of our actions and work diligently to get results. Our mission is to empower leaders to scale impactful companies. We serve as connectors, the bridge between your SaaS and mainstream customers. Unlike other marketing partners, we don’t shy away from saying we don’t know what will work for your company. But we are resilient enough to find something that works without compromising on quality. We value transparency and ownership. As a diverse team, we strive to create change in the world of SaaS marketing and lead the frontiers of a tech-enabled ecosystem.

Kanishka Wanninayaka

Founder & CEO

Ed Young

COO & Managing Director

Dylan Cohen

Account Director

Eliza Young

Interim Director of People Operations

Brandon Sanzo

Sales & Business Development Director

Bojan Samardzija

VP of Strategic Growth

Stephanie Souvannavong

Creative & Development Lead

Sadaqut Khan

SEO Manager

Kumar Vanshaj

PPC Manager

Sava Spikic

LinkedIn Marketing Manager

Gustavo Tovar

Digital Growth Strategist

Crystal White

Virtual Relationship Manager

Melanie Barreto

Copywriting & Content Strategist

Juan David Valdivieso

UX/UI Strategist

Thanni Quowam

Copywriting Specialist

Mayra Rueda

People Operations Specialist

Camila Martinez

Digital Growth Strategist

Diego Garzon

Digital Growth Strategist

Jairo Cox

Web Development Specialist

Ugo Anumiheoma

SEO Strategist

Jyoti Ranjan

Digital Marketing Specialist

Carlos Osorio

Copywriting Specialist

Juan Felipe Ramirez Rodriguez

Digital Growth Strategist

Melanie Belte

Digital Growth Strategist

Daniel Posada

Graphic & UI Designer

Miguel Valencia

Talent Acquisition Specialist

Carlos Giraldo

Email Marketing Strategist

Vinko Pavlovic

Advisor

Clark Dever

Advisor

Jack Greco

Advisor

Who we are

Empowering leaders to scale impactful companies

Transparent

The ability to communicate the truth is the foundation to project success. Building a company is hard, visibility is key to making good decisions.

Empathetic

There are many factors that influence behavior. We are conscious of variables outside of the regular that drive impact.

Creative & Data Driven

We rely on data to prove assumptions. We build on multivariate data over time to enable predictability which leads to scalability.

Intentional

This journey we are all on is a long one. We aim to enjoy the process and share that energy with you.

We've helped 100s of companies
accelerate growth

You Grow, Grow,

We Grow Grow

When our team came together to figure out why we exist and whom we wish to work with, we realized that we care deeply about the nature of the relationships we build. We want to believe in people as much as they believe in themselves. To do that, we are selective about whom we work with.

That led to creating the slogan “You grow, we grow.” It accentuates that we tie our happiness, success, and growth to the growth of the people we work with. Our time is valuable, our energy is valuable, and we enthusiastically invest, in our clients, all that we have to offer.

We want our clients to know that we are in it with them. We want people to feel like we are partners. Especially with the nature of marketing, there are some risks that must be taken. We want people to understand that they can trust us to take these risks and we will treat their business, money, and time with respect.

Contact us if you're ready to cross the chasm!

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