Empowering leaders to scale impactful companies
The innovators are SaaS enthusiasts like you. They have the financial flexibility to adopt new products and keep up with your vision. They are typically younger and active in various tech communities.
Early adopters also tend to be young and can possess many traits of the various customer segments, depending on your product. They are usually opinion leaders or influencers who try out new products selectively for their audience.
The early majority are risk averse. They gather enough data and look before they leap. They are less emotionally invested, more pragmatic, and don’t like change. To tap into this customer segment, your product and messaging must be straightforward.
The late majority are skeptics. They need more than just case studies. They usually have an existing solution and you may need to work twice as hard to convert them. A fully matured product is able to tap into this customer segment.
Blogs, forum threads, case studies, and testimonials won’t sway this group. They prefer to get specific recommendations from people they trust. In addition to having an amazing product, you have convinced them that your product is better than their current solution.
The user must have a clear need.
The user must understand how and why we are the solution to their need.
The user must see us at the right time.
The user must understand the cost of alternatives or not having the product.
The user must understand the impact of the product beyond its immediate utility.
At Yamu, we believe the best products always have something new to educate their customers. When your customers search for something related to your product, you want to be the first credible source they see.
Many customers are open to new products even if it’s one feature better than their current solution. What impacts your product success is your ability to identify these “unknown” pain points and how your product can solve them.
How much more convenient is your product compared to others in the market? If it offers better UX, saves time, increases efficiency, or has any feature that spells convenience, then it’s your competitive advantage.
A specialist will handle each area of the project. There will be no more than two clients at the same time at this stage. Using this approach will maximize our performance.
A specialist in each area will be assigned to the account, focusing mainly on your project and occasionally on other small ones.
Other specialists can be involved in each phase, for example, developers, designers, copywriters, etc.
Yamu is a team of highly experienced data scientists and creatives who can be Ninjas and Navy Seals to accomplish any mission. We take extreme ownership of our actions and work diligently to get results. Our mission is to empower leaders to scale impactful companies. We serve as connectors, the bridge between your SaaS and mainstream customers. Unlike other marketing partners, we don’t shy away from saying we don’t know what will work for your company. But we are resilient enough to find something that works without compromising on quality. We value transparency and ownership. As a diverse team, we strive to create change in the world of SaaS marketing and lead the frontiers of a tech-enabled ecosystem.
The ability to communicate the truth is the foundation to project success. Building a company is hard, visibility is key to making good decisions.
There are many factors that influence behavior. We are conscious of variables outside of the regular that drive impact.
We rely on data to prove assumptions. We build on multivariate data over time to enable predictability which leads to scalability.
This journey we are all on is a long one. We aim to enjoy the process and share that energy with you.
When our team came together to figure out why we exist and whom we wish to work with, we realized that we care deeply about the nature of the relationships we build. We want to believe in people as much as they believe in themselves. To do that, we are selective about whom we work with.
That led to creating the slogan “You grow, we grow.” It accentuates that we tie our happiness, success, and growth to the growth of the people we work with. Our time is valuable, our energy is valuable, and we enthusiastically invest, in our clients, all that we have to offer.
We want our clients to know that we are in it with them. We want people to feel like we are partners. Especially with the nature of marketing, there are some risks that must be taken. We want people to understand that they can trust us to take these risks and we will treat their business, money, and time with respect.
YAMU is part of the organizing team for many fun and exciting startup events. Mark your calendars!
August 22-24, 2022
November 8-12, 2022
