Privacy Policy.

YAMU Media (“YAMU,” “we,” “us,” or “our”) operates yamumedia.com (the “Site”) and provides performance marketing services. This Privacy Policy explains what information we collect when you visit the Site or interact with us, how we use it, who we share it with, and the choices you have.

1. Information we collect

We collect information in three ways:

1.1 Information you give us directly

• Application form. When you apply for selection, we collect your name, business email, phone number, company website, current monthly revenue range, target revenue, monthly ad spend range, timing, commitment level, and a free-text description of your challenge.
• Newsletter signup. When you subscribe to our journal, we collect your email address.
• Direct contact. When you email or message us, we receive whatever you choose to send.
• Calls you book. When you schedule a call via Calendly, you provide your name, email, and any details you add. Calendly handles the booking and may also collect technical data from your device — see their privacy notice.

1.2 Information collected automatically

• Server logs. Our hosting provider (Vercel) logs standard request data including IP address, user agent, referrer, and the URL requested. This is used for security, performance, and abuse prevention.
• Functional cookies only. The Site does not currently run third-party analytics or advertising trackers. Functional cookies (for example, a session identifier or a preference you set) may be used. If we add analytics in the future, we will update this policy and obtain your consent where required.

1.3 Information from third parties

• If you reach us through LinkedIn or a referral, we may receive limited profile information from that source.

2. How we use your information

• To respond to your inquiry and determine selection fit.
• To send our journal and operator dispatches if you subscribed (you can unsubscribe any time using the link in any email).
• To operate, maintain, and improve the Site.
• To prevent fraud, abuse, and security incidents.
• To comply with legal obligations.

3. Who we share information with

We do not sell your personal information. We share information only with service providers that help us operate the business, and only as needed for them to do their job:

• GoHighLevel — our customer relationship platform. Application and newsletter submissions are stored here.
• Vercel — our hosting provider for the Site.
• Calendly — the scheduling tool for qualifying calls.
• Google Workspace— used for our internal email and document handling. If you email us, that message is stored in Google’s services.
• Professional advisors and authorities — when required by law, court order, or to defend our legal rights.

4. How long we keep information

We retain your information for as long as we have a legitimate business reason to do so — typically the duration of our relationship plus a reasonable archive period. Newsletter subscribers are kept until they unsubscribe. Application records are kept for the duration of any engagement and for a reasonable period after, for legal and operational continuity.

5. Your rights

You can email hello@yamumedia.com at any time to:

• Ask what information we hold about you.
• Request that we correct or delete it.
• Withdraw consent for newsletter or other communications (unsubscribe links also work).
• Request a copy of your information in a portable format.

We will respond within a reasonable timeframe, typically 30 days.

6. California residents (CCPA / CPRA)

If you are a California resident, you have the right to know what personal information we collect, the categories of sources, the business purposes for collection, the categories of third parties we share it with, and you have the right to request deletion or correction.

The categories of personal information we collect, as defined by California law: identifiers (name, email, phone, IP address), commercial information (business details you submit), and internet/network activity (server log data).

We do not sell or share your personal information for cross-context behavioral advertising as those terms are defined under California law.

To exercise any California right, email hello@yamumedia.comwith the subject line “California Privacy Request.”

7. Cookies and similar technologies

The Site uses only functional cookies necessary for the Site to work properly. We do not currently use third-party analytics, advertising, or social-media tracking cookies. Most browsers allow you to refuse or delete cookies through your browser settings.

If we begin using analytics or advertising cookies in the future, this policy will be updated and we will provide a consent mechanism where required by law.

8. Children

The Site is intended for business audiences and is not directed at children under 13 (or under 16 in jurisdictions where that is the applicable threshold). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

9. Security

We take reasonable administrative, technical, and physical measures to protect the information we hold. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security. If a breach materially affects you, we will notify you and any regulators as required by law.

10. International users

YAMU is operated from the United States. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the U.S. By using the Site, you consent to that transfer.

11. SMS / Text Messaging

Information we collect. When you submit a form on our website, including our application form, we collect the information you provide, such as your name, email address, phone number, business name, and details about your business. If you opt in to text messages, we also record your consent and the date and time of opt-in.

How we use your information. We use your phone number and the information you provide to respond to your inquiry, schedule and confirm calls, send appointment reminders, and follow up about your application. We do not use your phone number for any purpose you have not agreed to.

How you opt in. You opt in to text messages by checking the SMS consent box on our application form. Consent is optional and is not a condition of purchase.

How you opt out.You can opt out of text messages at any time by replying STOP. You'll receive one confirmation message and no further texts. Reply HELP for help, or contact us at dylan@yamumedia.com.

No sharing of mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared with service providers who help us deliver messages (for example, our messaging platform), solely to provide that service.

Data security. We use reasonable administrative, technical, and physical safeguards to protect your information, and we limit access to people who need it to do their jobs.

Your rights. You can unsubscribe from texts at any time by replying STOP, and from emails by using the unsubscribe link. You can ask us to access, update, or delete your personal information by emailing dylan@yamumedia.com.

12. Changes to this policy

We may update this policy from time to time. The effective date at the top reflects the latest revision. If we make material changes, we will notify subscribers by email or post a prominent notice on the Site.

13. Contact us

Questions about this policy or your information?

YAMU Media
hello@yamumedia.com